The Start-up Creator's Overview to Strategic Advertising And Marketing That Drives DevelopmentAre you a startup founder having a hard time to gain traction for your new item or company? Do you have an impressive technology yet are puzzled why individuals aren't beating down your door to buy it? If this sounds familiar, you need to concentrate on ta
Marketing for the Modern B2B Buyer’s Journey - Startup Marketing Consultant Mark Donnigan
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying
The B2B Buyer’s Journey and B2B Marketing - Mark Donnigan Interview Startup CMO
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ
Grappling with today’s Buyer’s Journey is Crucial to Win in Marketing for B2B - Virtual CMO Mark Donnigan
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances